Otokar Will Make a Difference with Digital Transformation Projects in After-Sales Services
Otokar, Turkey's leading automotive and defense industry company, met with its service officials in Istanbul. 85 service officials from across Turkey attended the meeting held with the theme "Together to the digital future".
General Manager Serdar Görgüç; "As Otokar, which has brought many firsts to our industry in the past 56 years, we also make a difference with the service we offer. We will perfectly meet changing market conditions and customer expectations with the digital transformation efforts that we will pioneer in the coming period," he said.
Otokar, one of the Koç Group companies, met with its dealers and suppliers and authorized service managers from across Turkey. The meeting organized to reinforce customer satisfaction in after-sales services was held at Divan Istanbul Asia Hotel. 85 service officials from across Turkey attended the organization organized with the theme "Together to the digital future".
The meeting started with the speeches of Otokar General Manager Serdar Görgüç, Deputy General Manager Responsible for Commercial Vehicles Ali Rıza Alptekin, Deputy General Manager Responsible for Sales and Marketing H. Basri Akgül and After-Sales Services Director Levent Sayar, and continued with the presentations of After-Sales Services and Spare Parts directorates.
"We Expect Our Globalization Works to Benefit All of Us"
Otokar General Manager Serdar Görgüç made the opening speech of the organization; He stated that Otokar successfully serves tens of thousands of customers every day with its nearly 100 service networks spread across the country. Görgüç said that Otokar, one of Turkey's pioneers in the automotive industry, was born in these lands and created significant added value for Turkey; "We have achieved great success together in the past 56 years. We have been Turkey's most preferred brand in the bus field for the last 10 years. Today, tens of thousands of our buses are sold to millions of vehicles in 50 different countries, from Turkey to Germany, from Italy to France. continues to carry passengers safely. Our military vehicles are preferred in more than 30 friendly and allied countries, especially Turkey. The fame of our vehicles has gone beyond our borders. With the influence of the current market and economic conditions, we attach importance to export markets. This size that will come with globalization will only be achieved in the medium term "We expect it to bring benefits not only to Otokar but also to our country and to you. With the steps to be taken, we will all be a part of a stronger company and a much larger structure," he said.
"We Will Meet Customer Expectations with Our Digital Transformation Works"
In his speech; "As a company of the Koç Group, we know very well that if our country exists, so do we. For this reason, regardless of the economic conditions, we always hold our home, our country and our main market, Turkey, above our heads," said Görgüç, adding that they focused on customer satisfaction. :
"Every success we have achieved domestically is our pride and every customer who is satisfied with our products is the greatest reference for us. I thank you all for the user experience you have created, your belief in the power of our brand and your ownership of our brand. You are our greatest strength in the field. We have grown together and adapted to market conditions together." "We changed and evolved together."
At the end of his speech, Görgüç touched on the recently changing customer expectations; "In the digital age we are in, the way we live and do business is constantly changing. We need to benefit from digital transformation in the most effective way in order to adapt and respond to changing customer expectations in this new era," he said.
Stating that, on the one hand, digital transformation comes to the fore in the way of doing business, as in all areas of life, and on the other hand, sales and after-sales services are gaining importance day by day, Otokar Deputy General Manager in charge of Commercial Vehicles, Ali Rıza Alptekin, said: "Customers' experiences are gaining importance with the digital world. As Otokar, we took our first steps two years ago to be the pioneer of this change in the sector. We initiated 15 projects as a pioneer of digital transformation in many different areas, from production to quality, from human resources to logistics. More than half of these projects have been completed and implemented. Now, we are starting the first journey of change in our services. "We want to take the steps together," he said. Alptekin; He stated that they aim to make a difference in the sector by better analyzing customers' expectations thanks to the Otokar Service Management System and benefiting from the power of digital transformation in after-sales services.